The fashion sector is undergoing significant transformation driven by the growing integration of artificial intelligence (AI) throughout the value chain. This transformation is marked by technological innovations redefining design, production, and distribution while addressing contemporary challenges such as sustainability, personalization, and diversity. In 2025, Zalando recorded double-digit growth thanks to AI, illustrating the significant impact of this technology on fashion commerce. However, AI also presents ethical and regulatory challenges, particularly concerning representation and copyright.
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