The luxury market is at a strategic crossroads, marked by an increased convergence between traditional craftsmanship and digital technologies, particularly artificial intelligence (AI). This transformation is illustrated by recent events such as VivaTech 2026, where iconic figures like Jeff Bezos and Bernard Arnault emphasized the growing importance of AI in the luxury sector. AI is no longer merely personalizing luxury experiences; it is also redefining educational processes in prestigious institutions like the École Ducasse. This dynamic offers significant opportunities for SMEs and small businesses, which can now access prestigious markets through AI.
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