The restaurant sector continues to undergo radical transformation driven by artificial intelligence (AI) and digital technologies. By 2026, approximately 75% of market players have integrated these innovations to optimize meal management and reduce food waste. However, the recent resistance of websites to autonomous AI agents, as well as the emergence of new solutions like Zest's AI agent for restaurant reservations, illustrate the challenges and opportunities ahead. Companies' ability to balance technology and creativity will be crucial to maintaining their competitiveness.
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