The web development market is currently bustling, marked by major technological innovations and profound structural transformations. Artificial intelligence (AI) continues to play a central role, redefining the traditional paradigms of website creation and optimization. Recent advances in AI, notably with the introduction of the Web Model Context Protocol (WebMCP) by Google and Microsoft, promise to revolutionize the interaction between websites and AI agents. This report examines the current trends, strategic movements, technological disruptions, and opportunities for SMEs in this dynamic sector.