The SEO agency market is currently undergoing a transformation, primarily driven by artificial intelligence (AI) technologies and advanced language models (LLM). The growing adoption of these technologies to automate and optimize various aspects of SEO, from keyword research to competitive analysis, is a key driver of this evolution. This transformation is also influenced by changes in content consumption behaviors, notably through platforms like Google Discover, which have seen a 103% increase in traffic despite a general 42% decline in organic traffic due to Google's AI summaries.
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