The hospitality sector in Uzbekistan is undergoing a transformation, catalyzed by the integration of artificial intelligence (AI) into its operations. The country's ambitious goal is to attract 12 million tourists, a strategy that could redefine the Uzbek tourism landscape. However, this transition is not without challenges, particularly in terms of risk management and adaptation by local SMEs. Meanwhile, the Thai market, influenced by Booking.com, is also exploring AI and personalization to meet the growing expectations of modern travelers.
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