The gaming console market is currently undergoing significant changes, primarily due to the increasing integration of artificial intelligence (AI) chips and the resulting RAM shortage. These two factors are redefining the economic and technological dynamics of the sector. The heightened demand for more powerful consoles, driven by significant technological advancements, is leading to increased production costs, which could result in higher prices for end consumers. This situation presents substantial challenges for market players, particularly in terms of cost management and maintaining product accessibility.