Southeast Asia is positioning itself as a major player in the integration of artificial intelligence (AI) within its economies. This region, characterized by economic and cultural diversity, is undergoing a digital transformation. Vietnam, in particular, has distinguished itself by becoming the first country in the region to adopt specific AI legislation, marking a turning point towards stricter and more ethical regulation of this technology. However, despite significant investments, companies in the region struggle to achieve tangible returns on their AI investments, raising questions about the sustainability of these initiatives.
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