The art market is currently undergoing significant transformation, mainly due to the increasing integration of artificial intelligence (AI) into creative and restoration processes. This transformation raises fundamental questions about the authenticity of artworks, the perceived value by collectors, and the role of the artist in creation. AI, as a creative and conservation tool, is redefining the boundaries of creativity and altering market dynamics. This report provides a detailed analysis of the implications of this technological revolution on the art market, identifying key trends, strategic movements, technological and regulatory disruptions, as well as opportunities for SMEs and micro-enterprises in the sector.