The architecture market is undergoing a transformation, driven by the increasing integration of artificial intelligence (AI) into design and urban management practices. This transformation is catalyzed by initiatives such as the design competition launched by the Association of Siamese Architects and methodological reforms undertaken by major players like Arte Charpentier. AI promises to optimize design processes, improve operational efficiency, and personalize architectural solutions, while posing significant challenges in terms of creativity, job security, and regulation.