The real estate sector is undergoing significant transformation, primarily driven by the integration of artificial intelligence (AI). This technological revolution is redefining market dynamics, impacting both large corporations and SMEs. Recent advances in AI, such as the use of generative models and virtual assistants, are transforming the processes of searching, selling, and managing real estate properties. This analysis focuses on the strategic implications of these developments for small and medium-sized enterprises in the real estate sector.
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