The distribution sector, with Boulanger as a key player, is undergoing transformation driven by artificial intelligence (AI). The recent "Galaxy AI Week" initiative in partnership with Samsung illustrates a major trend: the democratization of AI for the general public and SMEs. This marketing operation, although centered on price reductions, underscores a broader strategy aimed at integrating AI into daily business practices. Simultaneously, the HCG 2026 ranking highlights the importance of AI in customer relations, revealing a divide between companies that adopt this technology and those that stagnate.
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