The market for political campaigns is undergoing transformation, heavily influenced by the increasing integration of artificial intelligence (AI). This technology is now an essential tool for ad targeting, voter behavior prediction, and content creation, including deepfakes. Recent uses by political figures like Imran Khan and Donald Trump illustrate the potential impact of AI on political communication. However, this technological evolution raises significant concerns regarding misinformation and public opinion manipulation, requiring increased attention from regulators and market players.
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