The insurance sector is at a strategic crossroads, marked by a growing adoption of artificial intelligence (AI) and generative AI, which promise to transform traditional business models. However, this transition is hindered by organizational rather than technological challenges, slowing down large-scale adoption. Major players such as MACSF, Generali, Axa, Allianz, and Lloyd's are at the forefront of this transformation but must navigate a complex regulatory environment and address increasing ethical concerns.
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