The brand market is undergoing a period of radical transformation, marked by technological advances and significant strategic challenges. Two major trends are emerging: the evolution of SEO into GEO (Generative Engine Optimization) and the increasing integration of artificial intelligence in marketing operations. These developments are driven by the massive adoption of conversational AI, used by 73% of young French people, and the bold visions of technology leaders such as Adobe. Brands must imperatively adapt to maintain their competitiveness and visibility in a constantly evolving digital environment.
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