The agri-food sector is currently at a strategic crossroads, marked by a profound digital transformation, primarily due to the progressive integration of artificial intelligence (AI) and data technologies. While AI adoption is not yet ubiquitous, it is perceived as a potential catalyst for optimizing supply chains and enhancing productivity. Emerging markets, such as Kazakhstan and Mercosur, continue to lead in digital innovation, while established players like the Bel Group in France are beginning to recognize the strategic importance of AI in addressing future food challenges.
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