The consumer market is undergoing significant transformation, influenced by major technological advancements and changes in end-user expectations. Artificial Intelligence (AI) continues to play a central role, both in personalizing user experiences and empowering consumers through intelligent agents. Simultaneously, an emerging trend towards "anti-AI smartphones" highlights a saturation and fatigue with the omnipresence of AI. This analysis explores these dynamics, the implications for businesses, and the opportunities for SMEs.
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