The market for political campaigns is undergoing a transformation, heavily influenced by the increasing integration of artificial intelligence (AI). This technology has become an essential tool for ad targeting, voter behavior prediction, and content creation, including deepfakes. Recent uses by political figures such as Imran Khan and Donald Trump illustrate the potential impact of AI on political communication. However, this technological evolution raises major concerns regarding misinformation and manipulation of public opinion, necessitating increased attention from regulators and market players.
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