The smartphone market in 2026 continues to undergo profound transformations, primarily driven by the growing integration of artificial intelligence (AI) and the constraints in the supply of critical components. The memory shortage, exacerbated by the rising demand from the AI industry, has led to a revision of manufacturing standards, with a trend towards less RAM and more plastic, thus redefining the price-power ratio of devices. In this context, Samsung, in collaboration with Google, has intensified the integration of AI into its Galaxy devices, marking a new era for smartphones and redefining competitive strategies.
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