The video game industry is currently at a decisive turning point, marked by a growing integration of artificial intelligence (AI) in its development, security, and user experience processes. Recent strategic collaborations, such as the one between Square Enix and Google for the integration of AI Gemini in Dragon Quest X, illustrate a trend towards technological innovation and enhanced game interactivity. Concurrently, debates are emerging around the use of AI in artistic creation, as shown by the controversy over AI-generated illustrations in Crimson Desert. This report analyzes current trends, strategic movements, technological and regulatory disruptions, and proposes tactical recommendations for SMEs.