The fashion sector is at a critical juncture, marked by the growing integration of artificial intelligence (AI) and digital technologies. This transformation is both an opportunity and a challenge, with profound implications for creative processes, employment, and sustainability. Recent controversies, notably involving H&M and its virtual models, illustrate the tensions between technological innovation and the preservation of human and artisanal values. Meanwhile, initiatives in Strasbourg demonstrate the potential of AI to co-create with designers, opening new perspectives for SMEs.
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