The beauty market is undergoing a transformation, driven by major technological innovations such as smart mirrors and artificial intelligence (AI). These advancements are not only transforming the user experience but also redefining traditional business models. Coty, a key player, made its mark at CES 2019 with a revolutionary connected mirror, allowing users to virtually test hairstyles and colors. This innovation, while promising, raises questions about security and privacy, while offering significant opportunities for customer engagement and service personalization.
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