The health app market is undergoing a significant transformation, primarily due to the increasing integration of artificial intelligence (AI). Two recent initiatives, Luffa and Mindspace, illustrate this trend. Luffa, developed by former Fitbit founders, focuses on family health, while Mindspace, winner of the Teens in AI hackathon in Brunei, targets adolescent mental health. These innovations highlight not only the importance of AI in the health sector but also the opportunities and challenges it presents for businesses, particularly SMEs.