The recruitment market is undergoing significant changes, primarily driven by generative artificial intelligence (generative AI) and the emergence of new strategic alliances. Generative AI, in particular, is set to radically transform recruitment practices, promising increased efficiency and process personalization. Simultaneously, strategic alliances such as the one between Gojob and Persol, supported by massive investments, are redefining the industry's landscape. However, these technological advancements pose challenges, notably regarding data security and regulation.