Analyse : Professionnels du marketing

The marketing professionals' market is currently undergoing a transformation, primarily driven by the widespread adoption of artificial intelligence (AI). A recent study by MiQ highlights a striking paradox: although 60% of marketing professionals have integrated AI into their practices, less than half truly master its intricacies. This gap between adoption and mastery underscores the urgency to invest in training and the development of an AI-focused internal culture to bridge this divide.