The SEO (Search Engine Optimization) market is undergoing a transformation, primarily driven by artificial intelligence (AI) technologies and large language models (LLM) such as ChatGPT. By 2026, 37% of consumers are using these technologies for their online searches, necessitating a revision of traditional SEO strategies. Businesses must adapt to capture the attention of Generation Z, where 28% prefer ChatGPT over Google. This detailed analysis explores key trends, strategic movements, technological disruptions, and opportunities for SMEs in this rapidly evolving sector.