The film industry is at a critical crossroads, where artificial intelligence (AI) is playing an increasingly central role in the production, distribution, and consumption of content. Recent advances, such as the use of AI to create entirely generated films or digitally resurrect deceased actors, illustrate a profound transformation of traditional practices. However, these innovations come with ethical and legal challenges, particularly concerning copyright and artists' consent. Zoubeir Jlassi's victory with his AI-using film 'Lily' marks a significant turning point and underscores the growing importance of these technologies in the sector.