The brand market is currently undergoing a significant transformation, facing major technological and strategic challenges. Two dominant trends are emerging: the evolution of SEO to GEO, and the integration of artificial intelligence in marketing operations. These transformations are catalyzed by the massive adoption of conversational AI by 73% of young French people, and the bold visions of technology leaders like Adobe. Brands must imperatively adapt to maintain their competitiveness and visibility in a constantly evolving digital environment.
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