The marketplace sector is undergoing transformation, influenced by the rise of artificial intelligence (AI) technologies and evolving consumer behaviors. With 36% of consumers starting their shopping journey on these platforms, marketplaces are becoming an indispensable sales channel. The emergence of platforms like Moltbook, positioned as a central player for AI agents, illustrates a trend towards automation and service optimization. However, despite technological advancements, challenges persist, particularly in terms of conversion and consumer trust.