The insurance sector is undergoing a transformation, driven by the increasing integration of artificial intelligence (AI) and generative AI. These technologies are redefining traditional paradigms, particularly in policy personalization, process automation, and risk management. Major players such as MACSF, Generali, Axa, Allianz, and more recently Lloyd's, are at the forefront of this technological revolution. However, this rapid adoption of AI comes with regulatory and ethical challenges, particularly in terms of data protection and potential discrimination.
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