The press sector is currently facing a series of structural and technological challenges, exacerbated by the rise of artificial intelligence (AI) and the uncompensated use of its content by technology companies. The recent lawsuit filed by the Alliance of General Information Press against Brave, claiming 80 million euros for violation of neighboring rights and counterfeiting, illustrates the growing tensions between the press and AI companies. Simultaneously, the Italian experience with generative AI, which did not meet expectations, highlights the challenges of integrating AI into the media sector.
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