The insurance sector is undergoing a transformation, primarily driven by artificial intelligence (AI). This technology is redefining traditional practices, particularly in fraud detection, claims management, and enhancing customer experience. Major players such as Generali, MACSF, and Axa, as well as new entrants like Acheel and Entoria, are integrating AI to maintain their competitiveness in a market where personalization and operational efficiency have become standard expectations. However, this technological adoption is not without risks, especially regarding regulation and data security.
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