The recruitment market is currently undergoing transformation, primarily driven by generative artificial intelligence (generative AI) and the emergence of new digital platforms. The recent launch of a new job portal, supported by advanced technologies, accentuates this dynamic of change. Generative AI, in particular, continues to reshape recruitment practices, promising increased efficiency and personalization of processes. Simultaneously, initiatives like the integration of WhatsApp and AI by La Poste illustrate a trend towards the modernization and optimization of recruitment processes.