The art market is undergoing significant transformation under the growing influence of artificial intelligence (AI). This transformation raises fundamental questions about the nature of art, the authenticity of artworks, and the value perceived by collectors and institutions. AI, as a creative tool, is redefining the boundaries of creativity and altering market dynamics. This report provides an in-depth analysis of the implications of this technological revolution on the art market, identifying key trends, strategic movements, technological disruptions, and opportunities for SMEs and small businesses in the sector.