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The photography market is undergoing significant transformation, facing unprecedented challenges and opportunities due to the increasing integration of artificial intelligence (AI). This technology, while promising to enhance the quality and efficiency of creative processes, also raises critical questions regarding ethics, security, and the future of employment in the sector. Human photographers, as asserted by Moses Mbugua, retain a unique relevance through their creativity and ability to capture human essence, a skill that AI cannot yet fully replicate.
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