The video game industry is undergoing a transformation, driven by the massive integration of artificial intelligence (AI) and facing structural and regulatory challenges. AI is redefining not only video game development but also retro gaming, creating opportunities and threats for SMEs. Strategic collaborations, such as those between Epic Games and Disney, and Nvidia's technological adjustments illustrate the sector's complex dynamics. This report provides an in-depth analysis of current trends, strategic movements, technological and regulatory disruptions, and offers tactical recommendations for SMEs.
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