The fashion sector is currently undergoing a transformation, driven by the integration of generative artificial intelligence (AI) and innovative digital strategies. Recent controversies surrounding the use of AI by giants like H&M, which replaced its human models with digital avatars, highlight the ethical and reputational challenges posed by this technology. Meanwhile, initiatives in Strasbourg demonstrate how AI can co-create with designers, illustrating a new path for the sector.
Débloquez l'Analyse Complète
Accédez instantanément à nos insights exclusifs générés par IA, basés sur l'agrégation de centaines de sources sectorielles.
