The film market is undergoing transformation, marked by the growing integration of artificial intelligence (AI) that is redefining traditional paradigms of production and distribution. Recent film releases, such as "The Creator" and "AI Love You", illustrate this trend by exploring AI-centered narratives. These works are not just entertainment products but also catalysts for reflection on the impact of AI on our society. This report analyzes current market dynamics, strategic movements, technological and regulatory disruptions, as well as opportunities for SMEs and microenterprises.