The video game industry continues to transform under the influence of artificial intelligence (AI), which is emerging as a major strategic lever. The recent initiatives by General Intuition and Capcom illustrate this trend, with massive investments in training AI through video games and optimizing development processes. These movements highlight the growing importance of AI in game creation, while raising questions about the implications for developers and players. This report provides a detailed analysis of current trends, strategic movements, technological and regulatory disruptions, and offers tactical recommendations for SMEs.
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