The beauty market continues to undergo radical transformation driven by technological innovations, particularly artificial intelligence (AI) and smart mirrors. These technologies are redefining not only the user experience but also traditional business models. Players like Coty and MyCosmetik have already made an impact in the sector with innovations such as connected mirrors and personalized diagnostic tools. More recently, AI has been integrated into cosmetic personalization, as demonstrated by the initiative in Thailand with lipsticks adapted to each user's complexion. Meanwhile, DSM-Firmenich is partnering with Boltz to revolutionize the discovery of olfactory and gustatory molecules through AI, opening new horizons in beauty and beyond.
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