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The SEO (Search Engine Optimization) market continues to undergo profound transformations, mainly under the influence of artificial intelligence (AI) technologies and large language models (LLM) such as ChatGPT. By 2026, 37% of consumers are using these technologies for their online searches, necessitating a revision of traditional SEO strategies. Companies must adapt to capture the attention of Generation Z, where 28% prefer ChatGPT over Google. This detailed analysis explores key trends, strategic movements, technological disruptions, and opportunities for SMEs in this rapidly evolving sector.
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