The communication market is undergoing a transformation, primarily driven by artificial intelligence (AI). This technology, once seen as a mere tool, is now at the heart of communication strategies, redefining traditional paradigms and opening new opportunities for businesses of all sizes. Recent initiatives, such as the 'NewsFeed' project in Chile and Apple's innovations with Image Playground and Genmoji, illustrate this trend. Meanwhile, concerns are emerging about authenticity and ethics, particularly with AI-generated images in Cambodia.