The consumer market is currently undergoing significant changes, marked by growing consumer distrust towards artificial intelligence (AI). This dynamic is exacerbated by recent incidents involving AI assistants in the retail sector, notably in Australia, which have raised significant ethical and operational concerns. Concurrently, the global initiative to introduce a "no AI" logo reflects an increased demand for transparent and AI-free products. These trends create both challenges and opportunities for businesses, particularly SMEs, which must navigate this ever-evolving landscape.