The insurance sector is undergoing significant transformation, driven by the increasing integration of artificial intelligence (AI) and generative AI. These technologies are reshaping traditional paradigms, notably in insurance mediation, premium personalization, and contract process automation. Major players such as MACSF, Generali, Axa, and Allianz are at the forefront of this technological revolution. However, this rapid AI adoption is accompanied by regulatory and ethical challenges, particularly regarding data protection and potential discrimination.
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