The film industry is currently at a critical crossroads, facing major technological transformations, notably the integration of artificial intelligence (AI) into creation and production processes. This evolution is marked by significant investments, such as the $75 million partnership between Google DeepMind and studio A24, aimed at developing AI-based filmmaking tools. However, despite these advancements, generative AI encounters obstacles, notably in terms of content quality and commercial viability, leaving the industry in a phase of uncertainty.