The SEO agency market is currently undergoing significant changes, primarily driven by artificial intelligence (AI) technologies. Recent publications indicate a growing adoption of AI tools to automate and optimize various aspects of SEO, ranging from keyword research to competitive analysis, including online reputation management. This technological transformation is accompanied by changes in content consumption behaviors, notably through platforms like Google Discover, which have seen their traffic increase by 103% despite a general 42% decrease in organic traffic due to Google's AI summaries.
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