The real estate sector is undergoing a transformation, driven by the increasing integration of artificial intelligence (AI) and robotic technologies. This technological revolution is redefining market dynamics, impacting both large corporations and SMEs. Recent advancements, such as the use of generative models and virtual assistants, are transforming the processes of searching, selling, and managing real estate. This analysis focuses on the strategic implications of these developments for small and medium-sized enterprises in the real estate sector.
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