The global film industry is undergoing a transformation, driven by the increasing integration of artificial intelligence (AI). This transformation, though promising, sparks debates about human creativity, the authenticity of works, and ethical implications. AI is establishing itself as a key player in markets such as Bollywood, Vietnamese cinema, and more recently, Arab cinema, redefining production and storytelling paradigms. Recent initiatives, like the first AI Film Awards and the Global AI Film Festival in Nice, illustrate the strategic importance of AI in the industry.