The human resources management (HRM) market continues to undergo radical transformation due to the increasing integration of artificial intelligence (AI) and evolving work practices. These changes, while promising increased operational efficiency, pose significant challenges, particularly regarding employee mental health, skills management, and performance evaluation. The phenomenon of AI-induced mental exhaustion, dubbed "AI brain fry," and the difficulties faced by managers in performance evaluation are alarm bells for companies, especially SMEs, that must navigate this new complex environment.
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