The beauty market is undergoing a transformation, driven by major technological innovations such as smart mirrors and artificial intelligence (AI). These advancements are redefining not only the user experience but also traditional business models. Coty, a key player, made a mark at CES 2019 with a revolutionary connected mirror, allowing users to virtually try on hairstyles and colors. More recently, MyCosmetik has introduced MyDiagnostik, an AI tool that promises to transform the beauty market through personalized skincare. While promising, these innovations raise questions of security and privacy, while offering significant opportunities for customer engagement and service personalization.
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